Main to remember
- The strategy has renamed to highlight its position as the largest Bitcoin cash company in the world.
- The company focuses on the integration of AI and Bitcoin as key processing technologies.
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Microstrategy renamed the “strategy”, marking its evolution as the largest Bitcoin cash company in the world while retaining its emphasis on the commercial intelligence solutions powered by AI.
Microstrategy is now a strategy.
– Michael Saylor⚡️ (@saylor) February 5, 2025
The company has unveiled a new palette of orange colors and a logo with a stylized “B” to represent its strategic accent on Bitcoin. The brand change includes a new goods line available via the company’s online store.
The president and chief executive officer, Phong Le, underlined the company’s double objective, declaring that “bitcoin and artificial intelligence are aligned with the two most transformative technologies of the 21st century”, reinforcing the mission of The strategy of creating value for shareholders and customers.
“Strategy is one of the most powerful words in human language (…) After 35 years, our new brand perfectly represents our continuation of perfection,” said Michael Saylor.
The company, which began to invest in bitcoin as a cash reserve ratio in 2020 under the direction of Saylor, accumulated billions of Bitcoin Holdings, establishing itself as the largest holder of the company ‘digital active.
The strategy plans to discuss the results of brand change and financiers when it appeals to results at 5 p.m. HNE.
Last November, Microstrategy obtained 27,200 BTC, increasing its assets to 279,420 BTC, currently valued at around 23 billion dollars, thanks to stock sales.
Last June, Bernstein identified microstrategy as a pioneer in Bitcoin capital markets, using $ 4 billion in convertible debt to buy Bitcoin and promote institutional demand.
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