PlaysOut said it will bring thousands of Web3 mini-games to Telegram as part of a strategic partnership with TON Play, a gaming platform that enables Web3 mini-games on Telegram.
The goal is to launch a beta version of the platform in December, followed by a full launch in the first quarter of 2025.
PlaysOut has also partnered with STON.fi, a cross-chain decentralized exchange (DEX) with its own security protocol on the TON blockchain. And London-based PlaysOut also recently announced its integration with Tencent.
These collaborations aim to enhance user engagement and interaction within the TON ecosystem by introducing a comprehensive library of games to Telegram, which has over 900 million users on its blockchain-enabled messaging service.
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Additionally, PlaysOut seeks to promote user transactions moving from Web2 to Web3, leveraging the unique strengths of all parties involved.
Through its partnership with TON Play, PlaysOut will integrate its advanced SDK and extensive library of mini-games into Telegram’s TON Play environment. This will bring thousands of casual mini-games to the platform, enhancing the overall gaming experience on Telegram’s PlayDeck.
PlaysOut Technology
The company has a full-stack mini-game container technology. This includes a suite of components optimized for game development and operation. It includes JavaScript frameworks, JavaScript virtual machines (JSVMs), sandbox mechanisms, resource management controls, support for popular game engines, and compatibility with native and OpenGL implementations, among others.
Beyond the mini-game container technology, PlaysOut offers a suite of tools to integrate multi-device SDKs, IDE-integrated development tools, cloud service operations management platforms, and advertising platforms.
And it has Web3 integration technology. PlaysOut seamlessly integrates its technology with Web3, enabling features like Web3 wallet connection, payment systems, contract deployment, staking, NFT support, voting, decentralized governance, and more.
Big projects
The initiative aims to boost user acquisition, enhance data capabilities and drive traffic engagement, thereby strengthening the appeal and user base of TON Play’s gaming ecosystem.
With 900 million monthly active users, Telegram stands out as one of the largest distribution channels for Web3-adjacent users. Telegram highlights its security and privacy protections, and has become the fifth largest and second fastest-growing messaging app, making it a leading platform for the crypto community.
Each non-US user receives an abstract crypto wallet upon registration, positioning the TON ecosystem as a key player in the large-scale adoption of Web3.
“We are excited to join forces with PlaysOut to enhance the gaming experience within the TON ecosystem,” said Daria Novikova, product evangelist at TON Play, in a statement. “This integration allows us to offer a more diverse range of games and enhance our technical infrastructure, ensuring a seamless and enjoyable experience for our users. By leveraging PlaysOut’s expertise, we aim to push the boundaries of what is possible in the Web3 gaming space, delivering innovative and enriching experiences that resonate with our global community.”
Tencent and WeChat
PlaysOut will enable the integration of thousands of games, mainly from Chinese developers already published on the WeChat mini-game platform, directly into Telegram via TON Play. The success of WeChat’s games integration, which has significantly boosted user engagement and monetization, highlights the potential for similar strategies to be adopted.
In partnership with Tencent, PlaysOut aims to replicate this success by integrating thousands of developer games from WeChat’s mini-game environment into Telegram via TON Play.
This approach aims to open up new monetization opportunities and improve user engagement on a seamlessly integrated platform. The focus will be on expanding Telegram’s capabilities to retain users and increase the app’s usage by connecting them to additional services, including wallet features and decentralized exchange options such as STON.fi.
While WeChat remains primarily a social app with lifestyle services and games as secondary features, it is a great example of how leveraging games can drive user engagement and create new revenue streams on a highly integrated platform.
The partnership between PlaysOut, TON Play and STON.fi aims to integrate games into the Telegram platform, providing a seamless user experience with built-in tools that enable an effortless transition to the Web3 space.
STON.fi’s decentralized exchange (DEX) services integrate with the PlaysOut app, improving players’ financial transactions within the TON ecosystem. STON.fi addresses critical DeFi challenges including interoperability, security, risk management, and transaction costs.
“Our partnership with PlaysOut is a crucial step in expanding the reach and functionality of the TON ecosystem,” said Martin Masser, Business Development Director (CBDO) of STON.fi.
By integrating STON.fi’s services into PlaysOut’s Web3 games on Telegram, users will be able to manage and execute asset transactions directly in the app, including instant exchange of TON and stablecoins for a variety of native tokens at competitive rates.
Masser said: “By integrating our decentralized exchange services with PlaysOut’s Web3 games on Telegram, we are not only improving the gaming experience, we are also simplifying the entire transaction process. This collaboration will allow users to manage and exchange digital assets more seamlessly than ever before, driving increased engagement and adoption across the platform.”
This integration provides a user-friendly solution that simplifies digital asset management, giving users complete ease and control. It will streamline financial transactions, improve the overall user experience and drive greater engagement by making it easier to buy, sell and trade digital assets within the platform, Masser said.
PlaysOut will continue to develop and maintain its SDK and app, ensuring seamless integration into TON Play with support for STON.fi services to facilitate the transition of games from a Web2 to Web3 environment. TON Play and STON.fi will provide essential technical support to improve user awareness and adoption, ensuring the reliability and security of their services in games and user interactions within the Telegram ecosystem.
PlaysOut’s strategy to enter the Telegram ecosystem will be to offer a library of high-performing games to the TON Play ecosystem, supporting the development of Web2 games and transitioning them to standalone Web3-based games based on performance metrics.
This collaboration will enhance user data insights, improving understanding of player preferences and game recommendations across all Telegram traffic. Special in-game rewards, platform rewards, and characters will be unlocked through participation in events and challenges, fostering a sense of community and engagement.
“Our integrations into the Telegram environment are set to revolutionize the global mini-game landscape by facilitating the transition from Web2 to Web3 and driving adoption of diverse gaming titles,” said Jassem Osseiran, founder of PlaysOut, in a statement. “By addressing key pain points for developers and studios, our collaboration simplifies the process, creating an engaging and enjoyable experience for users.”
User acquisition is just the beginning. Keeping them engaged requires a steady stream of fresh content, especially in the fast-paced Web3 economy. With its large user base, low development costs and seamless environment, Telegram/TON is poised to become a crucial funnel for Web3 games looking to onboard new users, Osseiran said.
Osseiran added that while comparisons to early WeChat mini-apps are inevitable, Telegram’s unique features and TON’s creation make it an exceptional platform for transitioning users from Web2 to Web3. As developer tools and support continue to evolve, games will seamlessly adapt to a Telegram-native approach, allowing users to interact with built-in features without even realizing they’ve entered the Web3 space.
PlaysOut’s investors include Kenetic Capital, Chainer Consultants, Kestrel, VentureSouq DA Collective, Yugana Labs, Meituxiuxiu (Wensheng çaí), 4399 games, Sentor Investments, Moziak Capital, and individuals including Mable Jiang. The company has raised $5 million at a valuation of $70 million.
PlaysOut is currently in discussions with over 50 casual game developers in the Chinese market and has reached preliminary agreements with several of them, some of which have signed exclusive deals.
Notable collaborating developers include: 4399, which is China’s leading web gaming platform with over a million casual games in its library. Other developers include 37 Interactive Entertainment and Xiamen-G-bits Network, among others.
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