In a revolutionary approach for the agricultural and food sectors, global distributor of superfoods Nigella launched a decentralized, secure and scalable network aimed at improving transparency, reliability and traceability.
As consumers increasingly demand to know the origin of their food, Nigella Channel is at the forefront in providing innovative solutions that enable individuals to track products at every stage of their journey, from farm to table.
With our system, you can verify the origin, authenticity and ethical standards of every product you purchase. Although still in development, this project will bring full traceability to sectors such as food, cosmetics and pharmaceuticals, allowing you to make more informed choices in the future.
Each product features unique QR codes that consumers, businesses and retailers can scan to reveal the full story of their food and its journey, ensuring its authenticity.
Complete ecosystem
The system, built on Nigella’s blockchain, allows anyone to view the farm where the food was grown, the factory that processed it and even the conditions in which it was packaged. Nigella Chain ensures that authenticity and quality are fully verifiable at all points in the supply chain.
The Nigella Chain ecosystem includes Wallet, Pay, Swap, MLM and Stake, allowing users to stake and earn Nigella’s pieces while participating in blockchain governance. The system provides transparency throughout the supply chain, allowing everyone to trace the origin of their food.
Since the creation of the Nigella coin, its value has increased to its current value. market capitalization of $3.3 billionwith increased growth expected as the project develops.
Superfood
Nigella’s Superfoods are based on nigella sativa, a plant grown in Türkiye and Central Asia. The seeds are used to make everything from coffee to soft gels, and have been found to contain many health benefits.
Nigella products are available in over 60 countries, including the United States, South Korea and Japan. Nigella Chain is committed to guaranteeing the authenticity of its offers and those of its partners and to fighting against counterfeiting.
Fatih EKE, Chairman of Nigella Chain, said: “Nigella has seen rapid growth over the past few years. This brought challenges. Using blockchain allows us to guarantee the authenticity of our products, from harvest to store, and allows us to focus our energy on providing the best service to our customers.
“It has revolutionized the way we do business and represents the next evolution in logistics and supply chain technology.”
Main advantages of the Nigelle channel:
- Transparency and traceability: Blockchain technology provides complete product provenance, allowing consumers to trace their food from origin to store.
- Trustworthiness: Immutable data on the blockchain builds trust, ensuring that products labeled as organic really are.
- Quality control: Every stage of production is recorded, maintaining the highest quality standards and allowing rapid action in the event of contamination.
- Sustainability and ethical production: the network supports fair trade and environmentally friendly practices, particularly in the cocoa supply chain.
- Counterfeit prevention: Unique digital identities for each product significantly reduce the risk of imitation and counterfeiting.
- Nigella Chain is revolutionizing the way consumers interact with their food, fostering trust in every purchase.
For more information, visit Nigella Channel.
Media contact: Nigelle@infinitedigital.io
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