NEW YORK, October 31, 2024 (GLOBE NEWSWIRE) — YPG And DARKHORSE, two agencies within Projectan alliance of employee-owned creative agencies, will unveil Binance Blockchain Week Dubai 2024 this week, producing the largest flagship event ever for the world’s leading crypto ecosystem, Binance. Bringing together the brightest minds in Web3, blockchain, cryptocurrency and decentralized finance, the industry-leading symposium will be held at Dubai’s iconic Coca-Cola Arena on October 30-31, 2024.
“We are delighted to partner with GPJ and DARKHORSE to deliver our greatest Binance Blockchain Week to date,” says Rachel Conlan, Director of Marketing at Binance. “Both agencies share our vision: to organize a truly unique event that accurately reflects the transformative power of these technologies, while exploring what the future holds.
Themed “momentum”, this year’s event will see more than 3,500 guests – both seasoned professionals and newcomers – and 160 of the industry’s most influential and dynamic leaders come together to exchange ideas through thought-provoking speaker sessions, exhibitions and lectures. immersive workshops. This is the first time the event has taken place in the UAE since 2022, further cementing Dubai’s reputation as a global hub for Web3 innovation.
GPJ, the world’s first experiential marketing agency, and pioneering agency in creative, brand experience, public and social relations, DARKHORSEare frequent collaborators across Project’s roster of 16 agencies, 45 offices and 2,300 creative allies. With Binance, the agency partnership has demonstrated experience in delivering work that elevates the exchange’s events and brand reputation, and ultimately deepens and expands Binance’s engagement with users.
“Binance Blockchain Week Dubai 2024 This has been an incredible opportunity to leverage our experience working on BBW Istanbul 2023 and the launch of Binance ClubHouse Dubai at TOKEN2049 earlier this year,” says Charles Robinson, Director of Growth APAC at Project. “It’s always exciting to work with Binance, who are truly charting the course for the future, and we can’t wait to see attendees experience this immersive event next week.”
For the project, the partnership agency was tasked with production and event management not only for the main event, which includes 50 sponsors, 3 stages and 160 speakers, but also for several secondary events, including the media reception and the official after party. YPG and DARKHORSE will also manage live content production for global and local social media, as well as an on-site studio for interviews with key speakers, executives and media. In addition, the partnership with the agency produced an extensive poster campaign.
Binance Blockchain Week Dubai 2024 will take place on October 30-31, 2024. For the full schedule, tickets and more information, please visit binanceblockchainweek.com
ABOUT BINANCE:
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, with a suite of financial products that includes the largest digital asset exchange by volume. Trusted by millions around the world, the Binance platform is dedicated to increasing users’ financial freedom and offers an unrivaled portfolio of crypto products and offerings, including trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and much more. For more information, visit: https://www.binance.com
ABOUT THE PROJECT:
Named to Ad Age’s 2024 list of the World’s Best Agency Holding Companies, Project is an employee-owned alliance comprised of 16 diverse agencies with 2,300 employees across 42 markets. The company has a unified culture centered on ambitious ideas that challenge conventions and bring meaning to work. Its multi-agency platform leverages collaboration to achieve exceptional results for clients.
For media inquiries, please contact Lucinda East Kennedy
lucinda.eastkennedy@thedarkhorse.com | +64 27 886 4504
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