Welcome to “Behind the Startup”, a series where we deeply dive into innovations shaping the future. Today, we are delighted to welcome Charlie Bussat, manager of the ecosystem and marketing at Aurora Labs, a team that constantly pushes the limits of what is possible in the blockchain space. Their latest offer, Marketplace Aurora Cloud Console (ACC), promises to revolutionize the way the chain founders deploy personalized blockchains. Charlie, it’s a pleasure to have you. Let’s jump right away.
Ishan Pandey: Hi Charlie, it’s a pleasure to welcome you to our series “Behind the startup”. Could you please introduce yourself and share what inspired Aurora Labs to help build and develop the ACC market?
Charlie: Hey Ishan, great to be here. I direct the ecosystem and marketing at Aurora Labs. We are the team behind the virtual channels, which allow anyone to launch its own high performance and EVM compatible blockchain. The ACC market is emerged from a clear point of pain: the launch of a chain is still too difficult. The founders wasted time installing the infra, hunting integrations and waiting for others to move. We have built a platform with one click that gives teams everything they need to quickly launch and grow with confidence.
Ishan Pandey: The blockchain ecosystem is known for its complexity and the important technical obstacles involved in the launch of a new channel. What are the main points of pain you observed among the founders of the chain that have directly led to the conceptualization of the ACC market?
Charlie: We continued to see the same three problems:
- Integration fatigue. The founders had to do too much manual work to connect the oracles, the Dex Transchain, the analysis or the ramps of Fiat.
- Lack of price clarity. Many have been struck by infrared invoices.
- No GTM support. Most of the chains have launched empty, without ecosystem around them.
The ACC market corrects it all. It is a pile of infra plug-palay partners, ready before going online, with transparent prices and integrated support.
Ishan Pandey: You stressed that the ACC Marketplace offers a “battery with a click for personalized blockchain deployments”. Can you develop technical architecture that allows such a rationalized process, and how do it guarantee the robustness and safety required for chains ready for production?
Charlie: At the heart, we call a virtual chain. It is an EVM compatible blockchain deployed as an intelligent contract on nearly. It works throughout the validator of Near, which manages consensus and sequencing. This gives the scalability and safety of the founders. Then there is the ACC console. It is a dashboard where the founders configure their channel and select the battery they wish. When you click deploy, he launches the chain with all the pre-wired selected integrations: Oracles, Inderser, Crosschain Dex, Identity Tools, etc. Each integration is examined and hardened for use in production. No spaghetti code, no waiting on Backchannel’s offers.
Ishan Pandey: A basic idea behind the ACC market is to allow the founders of the chain to launch not only with Aurora but also with all the other partners simultaneously from the first day. From the point of view of companies, what are the strategic advantages of this integrated approach for the new founders of the chain, and how does it promote a more dynamic ecosystem?
Charlie: It is a major unlocking, especially because the virtual channels are now free to launch. Most projects are launching with just the channel, then jostling to add partners later. It kills the momentum. With ACC, you launch with an explorer, a crosschain dex, a fiat ramp and more already in place. Your users can embark, move funds and immediately explore your ecosystem. This makes your channel real from the first day. This also benefits the partners. Each new channel becomes a new user source and transactions. More channels mean more use and more value in the ecosystem. Everyone is growing together.
Ishan Pandey: The “infra fatigue” that you mentioned is a very real problem in the development of web3. How does the ACC market specifically addresses this by providing a complete and pre-integrated environment, and what type of time and cost savings in a realistic way?
Charlie: We have seen teams lose months of infrastructure creation just to put their channel live. With ACC, the channels can live in less than a week. Virtual channels are completely free to launch and work. There are no infrastructure costs, no accommodation costs, no sequencer fees and no hidden expenses. This gives founders the freedom to focus on building their product and the growth of their ecosystem without being retained by technical costs or surprised invoices.
Ishan Pandey: Beyond the initial deployment, how does the ACC market support the operational needs and the current scalability of a newly launched chain? Are there specific tools or services on the market that are aimed at long-term growth and maintenance?
Charlie: Yes, it’s cooked. The channels need more than availability. They need liquidity, surveillance, token tools and development support. The ACC Marketplace includes analysis, relays, alerts, investment tools in transversal liquidity tokens, token acquisition tools, etc. We also support channels with personalized RPCs, marketing and financing paths. In addition, each project obtains an ecosystem track from our team. We help everything, from comics to community construction. It is a complete growth program, not just a technological launch.
Ishan Pandey: For the future, what is the next step for the ACC market? Are there any future strategic features, integrations or strategic partnerships that will further improve its value for the chain founders and the wider web3 community?
Charlie: Two major things happen. First of all, we add the support of the Ai-Native chains. The founders of construction of AI agents or reputation protocols will receive dedicated tools for identity, indexing and access to chain data. Second, we are launching a multi -hole deployer. I can’t talk about it yet, but that will change the way we throw the tokens. We also bring new partners focused on BTCFI, AI and RWA. Our goal is to continue to facilitate the transition from an idea to a work chain and evolve with users and the liquidity already in motion.
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