Crypto exchange Bitget’s (BGB) native asset is closing in on a market cap of nearly $8 billion after the token surprisingly sparked an 844% rally in 2024.
According to current data, BGB is trading at $5.64 at the time of writing, an increase of 15% in the last 24 hours.
BGB launched in 2021 and was designed to drive community engagement and streamline business activities within the Bitget ecosystem.
According to a recent report from Bitget, the exchange has grown in popularity, in part due to the increase in Gen Z crypto buyers, who began gobbling up digital assets following the former’s victory. President Donald Trump in the 2024 US presidential election.
Data shows that Bitget saw a staggering 683% increase in Gen Z users in November, increasing the demographic share of new users on the platform from 26.2% in October to 53.8% at the end of November .
“Trump’s pro-crypto rhetoric during his campaign, including his promises to establish a national Bitcoin reserve and encourage domestic Bitcoin mining, resonated with young voters. This demographic, known for their technological savvy and interest in financial empowerment, has responded by flocking to platforms like Bitget.
A total of 844,000 new users under the age of 25 joined Bitget in November, a dramatic increase from the 110,000 recorded in October.
This shift highlights the influence of political narratives on financial behavior, with market enthusiasm fueled by fear of missing out (FOMO) and expectations of favorable crypto policies under the new administration.
Bitget research reports that Gen Z users now make up around 21% of all crypto investors.
Don’t miss a thing – Subscribe to receive email alerts straight to your inbox
Check Price Action
Follow us on XFacebook and Telegram
Surf the daily Hodl mix
 
Disclaimer: Opinions expressed on The Daily Hodl do not constitute investment advice. Investors should conduct due diligence before making high-risk investments in Bitcoin, cryptocurrency or digital assets. Please note that your transfers and transactions are at your own risk and any losses you may incur are your responsibility. The Daily Hodl does not recommend the purchase or sale of cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. Please note that The Daily Hodl participates in affiliate marketing.
Image generated: halfway
