You will only have to remember the incentive of the name for the brief moment that you read this post, because you will probably never have to think about it again. As Varieties reportsThis is a new platform to build a new Hollywood IP using the combined power of AI tools, contributions to fans and blockchain. Incudesty is described as “a new plan to build modern franchises, where intellectual property holders, communities and agents collaborate transparently in an endless playground rooted in real intellectual property”. Because, of course, the real problem that afflicts Hollywood today is the inability to create deductibles with content generated by users, unproven AI tools and overhauling.
The first franchise for the definition – the Modern Hollywood term for “History” – is EmergenceA science fiction premise from Blade And The black knight Writer David S. Goyer. He focuses on a universe where a white hole appears (my God, the opposite of a black hole!) And spits mysterious objects of high technology. Goyer describes it as a “creative sandbox” so that artists and fans build “unlimited stories” on several genres and mediums. (The name is also confusing. It looks too much like Christopher Nolan CreationA film that Goyer had no support. And what does that even mean? Prevention of incentives?)
Atlas, an AI agent who is supposed to be a “creative partner”, serves as the main AI tool for the incision to develop content. He will be able to find ideas, help history management and even generate complete videos, according to the company. Innctions also affirms that the Atlas can be published independently on social media platforms to improve, perhaps because the commitment of social media for real franchises is too dangerous for the man of our days.
Incultry is fueled by the history of blockchain, which will help follow the content produced by fans and creators of all its franchises. Again, a major problem that was to be resolved. The Grift NFT is finished, and we have not yet seen a product outside of Bitcoin and other digital currencies that are based effectively in the blockchain.
“A few years ago, I realized that it is (ia) not to disappear, it will integrate completely into society,” Goyer told Variety. “So I tried to learn as much as possible, whether it is so that it is the cat cat or midjourney or the various other tools, and I think that these have useful applications that do not necessarily put them People out of a job – although there are many potential AI applications that could. But in this case, we do not put anyone out of a job. To people who would not have an entry point in Hollywood or publishing or things like that.
The big problem with which the definition is confronted, however, is that it does not repair anything in Hollywood. Similar to the short duration of life, the entire impetus behind the incentive is motivated by technology, instead of real requests for creators or an audience eager for franchise. And unlike Quibi, the definition does not launch with nearly $ 2 billion in funding (although it has collected an uncluttered amount of the A16z cryptography fund) or the Hollywood Bonafids of someone like the co -founder of DreamWorks Jeffrey Katzenberg.
The ultimately seems to be fundamentally misunderstood the functioning of the content produced by fans. People do not spend hours on their fanfic, their fanart and their cosplay simply because they want to be paid. They do it because someone created a story and characters who have really moved them. Good luck to obtain the same type of support for a generic sounding franchise as emergence.
“The entertainment industry is at a crossroads,” wrote in a “manifesto” of his vision. “As the AI ​​generates an endless flow of content, traditional entertainment is struggling with an existential crisis: how to preserve human creativity while exploiting the power of modern technology? The answer is not in resistance, but in collaboration and sharing upwards. “
I give him a month.
